Jasmine Baird is a Canadian professional snowboarder who rides with creativity, commitment, and a purpose bigger than the podium. A HILX athlete, she brings a fearless, expressive approach to snowboarding while helping create more space for the next generation of women in the sport.

From high-speed competition lines to long days filming in the mountains, Jasmine sees every run differently: as a chance to push her riding, learn something new, and share the stoke with her community. Her journey has taken her to the Olympic stage and earned her X Games recognition, but her impact reaches far beyond results.

Through her annual Ride Like A Girl event, Jasmine has helped bring together young snowboarders for a day of coaching, mentoring, and encouragement. The event has welcomed more than 40 riders, reflecting her belief that confidence grows when athletes see what is possible—and know they belong.

For Jasmine, performance means showing up in all conditions: early mornings, changing light, flat landings, deep snow, and the moments in between. HILX supports that mindset with eyewear designed for clear vision, confident movement, and life outside the boundaries of a single run.

Ride with purpose. See the line. Make space for others to ride it too.